Feline Tendencies

“I’m like a cat,” I told him one evening. “I open up slowly. If I like you, you’ll know.”

At the time, I was unaware of how accurate this was.

When I was six, we lived next door to Wesley, a fat striped grey cat. The neighbors lamented how Wesley would leave dead birds or vermin at their doorstep. They said it meant that he liked them — a twisted gift.

Growing up we had two cats. One of them, a Siamese, used to howl downstairs in the middle of the night. It was almost as if she forgot where…


Follow These Simple Steps to Have Subject-Matter Experts Email You

Within marketing, “content is king.” Quality, however, is equally important.

It can take a long time to create something of value, so I utilize HARO to find experts. Once I have high-quality content, I repurpose it to produce quantity.

If you are looking for subject-matter experts for either your podcast or blog, follow these simple steps to have experts appear in your inbox:

1. Sign up for HARO (it’s free)

Please do read all of the journalist guidelines. You can view them here.

2. If you haven’t already, sign up for Medium (it’s also free)

Why? Well, unless your website…


Yep. You read that right.

Help a Report Out (HARO) is a FREE online service for journalists to receive helpful feedback from the public.

KOYA, a startup delivering magical moments, steadily increased website traffic by 21% through one successful HARO pitch.

Have I piqued your interest? Great. Let’s walk through how to get free publicity for your startup.

The Littlest Startup

Let me be frank. At first, HARO can feel a bit daunting. Queries (journalists looking for sources) arrive in your inbox three times a day by the dozens.

When it comes to pitching, less can be more.

Make a habit of quickly scanning through each query to…


5 Simple Tips to Strengthen Your Relationships

Illustrated by Cindy Kang

“According to multiple studies, the key to successful LDRR comes down to three factors: clear communication structure, clear expectations, and having mutual goals.” -Dr. Tara Suwinyattichaiporn

Though your mileage may be widespread, this doesn’t necessarily mean that your love is doomed. A lot has changed over the years, including technological advancements that make Long Distance Romantic Relationships (LDRR) more likely to succeed.

While I’m not a love guru, I interviewed over 20 therapists and relationship experts about bridging the distance. Nearly everyone mentioned the importance of communication.

Here are 5 simple tips to help you maintain open and honest communication:


Prioritize Self-Care During the Holiday Season

Illustration by Cindy Kang

In a 2015 survey conducted by Healthline, sixty-two percent of the respondents expressed having elevated stress levels during the holiday season, and only 10 percent reported having no stress during “the happiest season of all.” To better understand why there is added stress around the holidays, we spoke with Dr. Elizabeth Gilbert, a Social Psychologist and the Head of Research at PsychologyCompass.

According to Dr. Gilbert, “The holidays are tough for many — we see spikes in stress and depression even during normal years. This likely occurs for a couple of reasons. First, the holidays are filled with pressure (e.g…


How To Support Your Friends When They Share Exciting News

Created for KOYA

Have you ever noticed how it can feel uncomfortable to respond to positive or exciting news?

This discomfort can arise for a variety of reasons. In fact, according to Dr. Carla Manly, a clinical psychologist, one cause is the fear of being preemptively excited about something that might not come to fruition. Another reason could be unconscious envy or even a lack of attention to what your friend is sharing.

In her research, Brené Brown found that people reported joy as the most vulnerable emotion we experience. She shares how amidst joy, it becomes easy to “dress rehearse tragedy.” …


Bridging the Distance

Illustrated for KOYA

I have been in three long-distance relationships. Two of them were full-blown international love affairs. The only commonality was the miles between us. Oh, and my affinity for accents. Classic, American.

It turns out I am not alone in looking for love outside my own backyard. Did you know 14 million US couples are in a long-distance relationship? If that’s you, I feel for you, boo.

While I’m not a love guru, I interviewed over 40 therapists and relationship experts about how to bridge the distance. Everyone mentioned the importance of planning something to look forward to. …


Courtesy of KOYA Innovations, Inc

Practical Tips and Resources to Help You Combat Loneliness During Covid-19

COVID-19 has touched more than just our bodies. Our routines, social interactions, financial situations, and wellbeing have also been impacted. Although social isolation doesn’t necessarily equate to loneliness it can still be a contributing factor. With this in mind, some are calling COVID-19 a double pandemic.

According to YouGov, 19% of US adults reported feeling lonely pre-pandemic, whereas roughly 26% have reported feeling lonely during COVID-19. In order to understand what this means, we asked Joyce Shulman, TEDx Expert on Loneliness, and other experts to shed light on how isolation plays into loneliness.

Joyce indicates that “Isolation can certainly contribute…


The Power of Kindness

Thank you so much for doing this with us! Before we dive in, our readers would love to learn more about you. Can you share some of your background with us?

When I was in 4th grade, my mom fell in love with a prison inmate. I spent my childhood Saturdays in a prison visiting my mom’s boyfriend. The first time I was ever in a wedding was as my mom’s flower girl in her prison chapel ceremony. I went into adulthood with a lot of confusion, hidden pain and loneliness. My life looked perfect on…


Illustration by KOYA

After hearing from over 26 therapists and psychologists, more than 75% offered the same advice

As a society, we are programmed to greet people with a quick, “How are you?” before even proceeding with a conversation. Few of us are ready to hear an honest reply when someone strays from the automatic response, “I’m doing great, thanks.” Even harder than hearing the truth, is responding afterwards and locating the “right words”.

So what do you say when the news feels heavy, a response is necessary but you can’t relate? How do you respond when someone says “I am having a hard time. My friend just passed away” or “It’s been a really hard week.” …

courtney ruth

Co-founder of KOYA Innovations. Samba admirer. Prosecco lover. Adventure enthusiast. On a mission to make Thursdays everyone's favorite day of the week!

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